The Dollar Store will be able to successfully open and maintain operations through year one.
The Dollar Store wants each customer to feel as though he/she has gotten Fifth Avenue treatment at a bargain price. Employees of the Dollar Store will also be treated in a professional manner with a rewarding work environment and fair compensation. Dedicated to customer service the Dollar Store will give its patrons the kind of service that is respectful and prompt. The Dollar Store provides a variety of interesting merchandise options at bargain prices. The selection of merchandise a store provides is also very important. CompetitionĬonsumers demand quality customer service, fair pricing, and a convenient location.Ĭompetition is very tough with customer service and location key components. This includes working class individuals, the elderly, and students, many of whom are price conscious and looking to find a value for their dollar. Our target market is the lower income portion of the Bend and Redmond community. We intend to tap into the retail market with pricing that will encourage quantity buying, and our pricing will attract consumers on fixed budgets.
We expect sales to increase steadily as consumers find that they can purchase a variety of quality items at bargain prices.
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